MMaximize steals the spotlight – Masoom Minawala and Schbang launch a talent management vertical

Masoom Minawala and Schbang launch a talent management vertical 
Mmaximize steals the spotlight - Masoom Minawala and Schbang launch a talent management vertical 

Schbang has launched a joint venture with global influencer and entrepreneur Masoom Minawala called Mmaximize. It brings the personal and professional experience of Minawala with Schbang’s strategy, industry know-how and business acumen.

Mmaximize’s vision is to build an unassailable business model for India’s top creators that fuses their creative prowess with Mmaximize’s strategy, analytical thinking, industry know-how and business acumen to foster the creation of personal brands and realise their full potential. 

A content creator herself, Masoom Minawala has been the recipient of Forbes Asia’s 30 under 30 list and has represented India on many global platforms. She is collaborating with Schbang, the digital, media, and technology transformation company associated with key Indian and international brands like Amazon, TATA Neu, H&M,  Johnson & Johnson, Fevicol, Mattel and Jio. The eight-year-old company has over 1200 employees and has been awarded LinkedIn’s top startups in India in 2018, 2021, and 2022. Schbang has also won the Social Media Agency of the Year by ET Brand Equity and has been awarded as India’s Fastest Growing digital agencies 2023 by Agency Reporter. 

As per the Influencer marketing report, the Indian influencer marketing industry’s value will reach Rs. 2,200 crores by 2025, growing at an annual rate of 25% over the next five years. Creators are doing more with their platform, like conducting workshops, bagging big-budget productions, and venturing into entrepreneurship, among many others things.

Mmaximize aims to provide a 360-degree multifaceted approach for creators to build their personal brands. The services will include PR & Image building, identifying revenue streams, legal and financial support, invoicing and billing, negotiating brand deals, building brand strategy and monthly and quarterly content planning.
On the collaboration, Masoom Minawala – Global Influencer, Entrepreneur and Investor said, “The business of influencing has been a passion from the day I started creating content —the art of strategy, brand building, client servicing, cultivating relationships with brands to create multiple streams of revenue, all of it. While I’ve been fortunate to establish a solid framework for myself, there has always been a burning desire to extend this expertise to others in the industry.”

“That’s how Schbang MMaximize was born—an amalgamation of my 12 years of experience & expertise and Schbang’s digital reign, infrastructure, & access to over 300 brands” she continued.

Harshil Karia, Founder, Schbang said, “For Schbang, this is an important strategic move. It brings us closer to creators and helps us leverage our efficient service standards, access to tech companies and clients to be able to deliver a market-beating service for Talent in India and beyond. It will also help the large client pool in Schbang give first opportunity to co-create IPs with many exciting creators and celebrities.

I could not think of anyone better than Masoom to partner with on this joint venture.” he continued.