MoEngage, Merkle Sokrati in partnership deal for APAC

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MoEngage, the promoting automation platform, has inked a strategic partnership deal Merkle Sokrati, the data-driven performance marketing agency from the house of Dentsu International.

Under the deal, MoEngage will add its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions for customers across the Asia Pacific (APAC) area.

The MoEngage-Merkle Sokrati partnership will enable consumer brands to devise and execute a hyper-customized experience for their users.

Sanjay Kupae, head, global alliances, partnerships, MoEngage, said, “At MoEngage, we need to help consumer brands and enterprises with the technology and ability that causes them to build agility into their promoting strategies and optimise their engagement costs with reduced time-to-advertise. Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital connections and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that the two of us make a truly customer-obsessed group.”

Sampath Rengachari, chief business officer, Martech, Merkle Sokrati, said, “It’s exciting news to join with MoEngage in today’s times where hyper-customized engagement with customers has become imperative. One of the earliest mobile-first customer engagement platforms, MoEngage offers exceptional promoting automation for rich user experiences. Coupling this with our more than a decade long focus on building crowd-first and data-driven marketing strategies will confirms valuable for our customers across verticals and industries. We all have seen attempting times for customers and brands alike, and I’m glad to see collaborations being developed here in our ecosystem to help businesses bounce back from the year that has been.”

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