Moj launches #MyFreedomMatters campaign to celebrate Independence Day

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Actress Hina Khan joins the celebration with specially designed Independence Day lenses

13th August 2021: Moj, India’s number one short video app, is all set to launch #MyFreedomMatters campaign with actress Hina Khan to celebrate India’s 75th Independence Day. The campaign stresses on freedom of expression in the internet world, shaping a democratic foundation for the internet community to share opinions, lead their lives without fear of being judged or face any form of negativity on the internet. The creator community on Moj, including Hina Khan, will be seen celebrating the hashtag campaign and Independence Day with a new collection of super cool lenses launched specially to invoke a feeling of patriotism among its community.

Moj has launched four new lenses for this occasion – 

  • ‘GL Combat’ lens that gives creators a virtual experience of being a part of an army drill
  • ‘Independence Day’ lens that transforms the screen into the colors of the Indian flag
  • ‘I Love India’ lens inspired by the popular Bollywood song
  • ‘Much Indian’ lens a prediction on ‘How much of an Indian are you?’ – a fun and engaging take on the desi behavior which defines us as Indians

On joining Moj, actress Hina Khan said, “Independence Day is all about celebrating freedom, and we need to be responsible to reciprocate this freedom on the internet. I have always believed in expressing my true self on social media and therefore, I feel a stronger connection with the intent behind #MyFreedomMatters. Moj is addressing a serious issue and I would request everyone to join Moj, connect with me and raise the issue to make the internet safer for the community.”

Speaking on the campaign Shashank Shekhar, Director, Content Strategy and Operations, Moj said, “It is heartening to see Moj creators express their patriotism and celebrate freedom through our platform, with popular star Hina Khan leading this campaign. #MyFreedomMatters is designed for every individual and encourages our community to celebrate each other’s differences and accept each other without judgment. Adding to the patriotic fervor, our new Moj lenses have received an overwhelming response so far and we are sure this campaign is going to set some defined behavior to ensure freedom for the internet community.”

Aiming to create a bigger and more powerful impact, Moj has also announced a seven-day challenge for its creator community. The Moj community will be seen creating content with #MyFreedomMatters and #IndependencewithMojLenses while participating in the challenge. The top four winners of the challenge, judged on the engagement and viewership of their content, will get an opportunity to witness the Premier League in Dubai, offering a  fantastic experience for creators to cheer for their favorite cricket teams.

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