Decoding Mother Dairy and Wavemaker launch #RishtonKaCelebration campaign


The recently launched butterscotch flavored Haldi Milk by Mother Dairy has just gotten a tremendously positive reaction. To spread awareness further, Wavemaker in a joint effort with Radio City has launched the most recent campaign #RishtonKiImmunity. The campaign targets praising the excellent solid bond with the mother and her kid. Similarly, as a mother shields, the young kid against all odds, Mother Dairy Haldi Milk targets building immunity with amazing turmeric extract joined with milk for strength in a brilliant Butterscotch flavor.

As a piece of Radio City’s Digital and On-Air campaign all RJ’s met up and shared their childhood golden moments, where they dithered to drink Haldi milk and the different tricks their mothers used to pull out on them to persuade. RJ Divya, through her well-known show, encouraged mothers of Delhi to send in their #RishtonKiImmunity stories and the tricks they utilized on their children to take care of things they hate.

Elaborating on the association, Sanjay Sharma, Business Head-Value Added Products of Mother Dairy stated that, “As a client-driven association it has been our constant effort to bring out products that are adjusted to the necessities of buyers and our most recent contribution of Haldi Milk reaffirms our responsibility. While the product has been an immediate hit, our campaign #RishtonKiImmunity also has hit the correct harmony with our target group. The relationship between mother and a youngster has perfectly exemplified the providing care nature of a mother while keeping up the taste inclinations of her kid. The campaign also helped us in developing the momentum by attracting consumers from all circles.

Commenting on the campaign, Mansi Datta, Managing Partner of Wavemaker India stated that, “Mother Dairy represents its values of trust, care, love, and warmth and they are additionally cognisant of the requests for the present COVID-19 pandemic situation – saluting their genuinely innovative and creative product offering, packaged (bottled) Haldi Milk that plans to improve immunity in such occasions. We, at Wavemaker, understand their qualities and conceptualized a fascinating initiative around #RishtonKiImmunity that catches the wonderful obligation of mother and her kid while persuading the significance of super nourishments. I am certain this campaign will resound with customers emphatically”


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