Bengaluru, 07th April 2026: Blissclub, India’s movement-first apparel brand for women, has launched its latest campaign, Move Like A Maharani, a luxe campaign that celebrates movement, presence and owning your space- unapologetically. The campaign also introduces three new collections from the brand – EverFlow, Blissentials and Korean Pants, designed to move with women across different moments of their day with high performance fabrics.
The idea: reclaiming the maharani
The campaign is rooted in a shared cultural truth-“Don’t act like such a maharani,” a phrase many Indian women grow up because they show up, take space and move on their own terms. Blissclub’s campaign reclaims the phrase and turns it into a symbol of confidence. Instead of shrinking, the campaign encourages women to move like a maharani, with confidence, ease and power.
The film: one woman, many roles, the same confidence
The campaign film follows a modern Indian woman across multiple moments in her day, from getting ready to stepping into work, expressing herself freely and moving through travel. The film builds to a simple thought: when you move like a maharani, you feel like one too. It shows classic main character Maharani energy.
The products: built for every version of her day
The campaign also introduces three new Blissclub collections. EverFlow, the brand’s luxe travel wear range, is made with LiquidDrape Tech, engineered for fluid movement, soft structure and elevated style. Blissentials focuses on everyday elevated basics with in-built bra tops and tanks that are supportive, versatile and east to just slip on and go. Korean Pants, made with CloudSoft Float fabric, are lightweight, stretchy and wrinkle free, designed for a sharp, versatile look that goes with work, travel and everything in between. Together, these collections reflect Blissclub’s larger product philosophy of building movement-first apparel that supports women across occasions, not just workouts.
Minu Margeret – Founder, CEO, Blissclub shared, “Move Like A Maharani comes from a phrase many of us have heard growing up, often used to make women feel like they were asking for too much or taking up too much space. With this campaign, we wanted to flip that thought and turn it into something powerful and relatable. This campaign and our new collections are a reminder that movement and power isn’t reserved for special occasions-it’s a way to keep moving through every single day, unapologetically and fully.”
The EverFlow, Blissentials and Korean Pants collections are now available on blissclub.com and at Blissclub retail stores across India. The Move Like A Maharani campaign film is now live across digital platforms.
