Mumbai, India, July 2026: MR.D.I.Y., India’s leading value retailer, has announced the launch of its Mid-Year Sale 2026, bringing customers discounts of up to 70% off across thousands of products under the campaign tagline “Naye Prices Dekhe Kya? Shock Lag Jayega!” Running across MR.D.I.Y. stores nationwide, the sale aims to make everyday shopping even more rewarding by offering exceptional value across a wide range of categories.
Built around the idea of delivering genuine “price shock”, the campaign goes beyond a conventional sale by offering significant discounts across thousands of products rather than a limited selection of promotional items. The initiative reflects MR.D.I.Y.’s commitment to making quality products accessible at affordable prices while creating an exciting in-store shopping experience for customers.
The Mid-Year Sale covers eight key categories, including Household, Home Care, Furnishing, Stationery, Toys & Educational, Gifts & Decor, Beauty Accessories, and Clocks & Electronics. Customers can discover attractive offers across everyday essentials, home organisation products, children’s toys, gifting options, beauty accessories, and lifestyle products.
Commenting on the campaign, Vikas Gupta, Group CEO, MR.D.I.Y. India, said, “At MR.D.I.Y., our focus has always been on delivering exceptional value without compromising on quality. Our Mid-Year Sale is an extension of that promise, giving customers the opportunity to shop thousands of products across categories at highly attractive prices. We believe great value should be experienced firsthand, and our stores continue to offer customers the excitement of discovering quality products at prices that genuinely surprise them.”
As part of the campaign, MR.D.I.Y. has rolled out an integrated marketing initiative across digital and social media platforms featuring celebrity collaborations with Juhi Parmar, Kratika Sengar, and Kamya Punjabi, along with creator-led content, AI-generated videos, and real customer shopping experiences. Running under #MRDIYPriceShock and #MRDIYSale26, the campaign also includes multilingual content in Hindi, Marathi, and Gujarati, enabling the brand to engage more meaningfully with shoppers across key markets.
The MR.D.I.Y. Mid-Year Sale is available exclusively across all MR.D.I.Y. stores in India for a limited period.
About MR.D.I.Y.
MR.D.I.Y. is one of Asia’s largest and fastest-growing home improvement and lifestyle retailers, offering over 10,000 products across 10 categories, including household, furnishing, stationery, toys, jewellery & cosmetics, gifting and more. With over 425 stores across India the brand has served more than 2 Cr households in the last few years. Committed to delivering value, variety and convenience under one roof, MR.D.I.Y. continues to make everyday living simpler for families across the country.
