MX TakaTak: 1 billion daily videos in a month

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Home-growing short video app, MX TakaTak has clocked 15mn+ video uploads and set a new record with its daily video views, rising from 0 to 1 billion+ within just one month of its presence. In this short timeframe, MX Takatak has also attracted more than 10mn active regular users and 45mn active monthly users with an average time spent per user per day of 20mn per day, producing 1 trillion+ video views per day and 100 + video views per user each day.

Vivek Jain, Chief Operating Officer, MX Player, said, Be it cultivating the abilities of the young influencers who are connected with us, curating customised buckets of content who millions of users watch on the app or advertisers who come on board to target segmented audiences – MX Takatak has something to give to everyone. We are delighted by the feedback received from the site, and we look forward to reaching new levels from here on.

‘MX TakaTak’ offers a home-grown channel that offers a wide range of short-form content and production resources such as a well-organized and extensive background music library, advanced beautification technology, modern & creative effects/filtres, sound mixing, and voice over recording to its digital superstars.

It currently hosts a large number of digital influencers of 1Mn+ includes audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav, all of whom have chosen to be part of the app. In addition, several user influencers such as Neetu Bisht and Lakhan Pratap Singh have joined the app as well.

The app owns Google Play’s 4.1 Star Ranking, and rated number 1 in iOS’ best free apps list. MX TakaTak App is a great video maker and dialogue dubbing app made by MX Media & Entertainment which enables individuals to generate short videos and enjoyable dubbed videos. The Indian TikTok app not only provides its users with the dubbing of dialogues, video editing, music addition to all forms of content, be it comedy, gaming, memes or food!. Use free music video creator to recreate the best scenes from your favourite movies and the hook steps of hit songs.

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