Myntra declares South film Star, Samantha Akkineni as its brand ambassador, to specific the fashion market among the large and widespread audience. The extra-talented and famous film actress will now be the face of Myntra within the South and also helps in connecting the brand with a lot of fashion-forward customers and drive fashion choices of consumers within the region.
Being a star, Akkineni will play a vital role in engaging with new consumers, the corporate said in an exceedingly press statement. The strong relation between films and fashion is well established in India, and Myntra is gathered to leverage this phenomenon with relatable narratives to strengthen its position as the most preferred destination for fashion and lifestyle.
A four-time Filmfare award winner and philanthropist, Samantha is a household name across a pair of states within the South and is well known for her significantly acclaimed roles in regional movies. Her fashion and impeccable sense of fashion, along with her sturdy attraction among native audiences will assist Myntra penetrate deeper into the region.
“I am excited about my connection with Myntra, which is a brand famous for being at the front line for fashion. Fashion has always been a vital part of my life, making this association even more special to me. Myntra has helped plenty of customers with their fashion-associated answers and continues to keep me in contact with the latest trends from the world of fashion. this can be a particularly valuable association on behalf of me and that I am looking forward to a meaningful partnership.” Samantha Akkineni said.
“Announcing Samantha as our brand ambassador for South India is the key to building a strong relationship with the customers of the region. Samantha appeals to a wide audience throughout the southern states of India and her reach is going to be pivotal in using deeper consumer engagement. This association is another step in our efforts to serve the evolving fashion and lifestyle needs while leaving no stone tackle within the realm of customer experience and rich fashion content.”Amar Nagaram, CEO, Myntra, said,
Film stars have a ubiquitous influence on style and are key drivers of tendencies and fashion throughout geographies. As an influential celebrity, Samantha is nicely positioned to encourage her target market of their fashion and lifestyle choices, along with her first commercial for Myntra set to travel live throughout virtual platforms, in Kannada, Malayalam, Telugu, and Tamil.