NBA unveils the ‘Whole New Game’ global campaign


After a long break, the National Basketball Association (NBA) is back with the global campaign ‘Whole New Game’. The telecast of the games will be available live for Indian fans on NBA League Pass, SONY SIX SD & HD, FanCode and SonyLIV.

American professional basketball league, NBA has declared its new campaign ‘Whole New Game’, which focuses to inspire the fans to reimagine the game of basketball in its virtuous form for the rest of the season.

The global campaign ‘Whole New Game’ opens with an empty arena considering the profound changes that the world has seen this year with the unforeseen coming of the Covid-19 crisis. It reminds the fans where we left off the last season and builds excitement and expectations for the restart of the game.

The campaign in its only version, the US version features well known American actress, producer, and writer, Issa Rae, literally showing the fans through the Whole New Game, much awaited by the fans. The ad film has been translated into more than 10 languages including Chinese, French, German, Indonesian, Italian, Japanese, Polish, Portuguese-Brazil, Spanish-Spain, Spanish-Mexico, and Thai language. The campaign has also been assimilated throughout the National Basketball Association Campus in Orlando and will also be an important part of the comprehensive social media activation intensifying the user-generated content on the NBA platforms.

The heart of the game will remain unchanged but everything else will be different. The game will have 22 teams, set up in the bubble at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Florida. The season will restart on July 31, 2020.

The NBA has launched the never-before-seen camera angles and increased audio of the players and coaches. With high-quality digital video boards in the stands, fans can live the game experience virtually along with an all-surrounding sound system. This restart will be nothing short of a modern-day sign.

Fans all over the world including Bollywood actor Ranveer Singh, Indian cricketer, and LA Lakers fan Mayank Agarwal, famous YouTuber Bhuvan Bam, and roadies fame actor Rannvijay Singha expressed their awe and excitement by sharing the campaign film within minutes after it was launched.

Indeed it’s a new world and yes, it’s a Whole New Game! So fans block your calendars and catch the action live starting from July 31, on SONY SIX, SONYLIV, NBA League Pass, and FanCode.


Please enter your comment!
Please enter your name here