Mumbai, India | February 2026Fifteen years ago, NeoNiche set out to redefine how brands engage with audiences. Today, it celebrates a 15-year journey of excellence that influence perception, shape culture and drive measurable impact.
Founded in 2011 by Prateek N. Kumar, Founder & CEO, along with Valay Lakdawala and Ashish Sedani (Co-Founders & Directors), NeoNiche began with a simple belief: experiences have the power to influence perception, build communities and drive business momentum. Fifteen years later, that belief continues to guide the agency’s evolution.
Over the past decade and a half, NeoNiche has grown from a focused experiential agency into a multi-vertical, integrated marketing partner. Today, it operates across live events, MICE, government events, integrated marketing, digital solutions, production management and technology-led experiential formats. The agency has expanded its footprint across Mumbai, Delhi, Bangalore and Kolkata, with an international presence in Singapore, reflecting its commitment to scale with strategic intent.
NeoNiche’s growth trajectory has been steady and consistent. Over the last five years, the organization has achieved an approximate 20% growth, driven by long-term client partnerships and expansion into diverse sectors including technology, automotive, BFSI, manufacturing, consumer brands and public sector engagements. This sustained momentum reflects both operational strength and strategic depth.
Today, NeoNiche stands as a strategic experiential partner, known for translating complex business narratives into immersive and high-impact engagements. Its growth in scale and capability has remained firmly anchored in its core values of H.E.A.R.T — Honesty, Excellence, Accountability, Respect and Trust.
“This milestone belongs to every NeoKnight who has built this organization with passion and ownership.” said Prateek N. Kumar. “It belongs to our clients who have trusted us with their brands and to our vendor and venue partners who have helped us deliver at scale. Fifteen years is not about longevity alone. It is about continuously raising the bar for what meaningful brand experiences can achieve.”
Celebrated internally and across digital platforms in the spirit of being FabAtFifteen, the milestone reflects confidence earned through consistency and courage shaped by experience. What began as an entrepreneurial leap has grown into a resilient, design-led organization that balances youthful energy with seasoned perspective.
NeoNiche moves beyond pure execution, operating at the convergence of strategy and storytelling to design experiences that drive measurable business outcomes while remaining culturally attuned.
As NeoNiche steps into its next chapter, the focus remains clear: scale intelligently, nurture bold talent, deepen partnerships across markets and continue creating remarkable experiences that shape the future of engagement. The momentum built over 15 years now fuels an even stronger ambition for what comes next.
