Nestle India on Friday released a statement apologising for the unintentional factual error made on the wrapper of KitKat travel break packs. The wrapper for a particular batch of KitKat’s latest edition depicts the picture of a Red Panda, with a fallacious tag “Keibul Lamjao National Park, Meghalaya”.
On Thursday, in a letter sent to Nestle India CMD, Chief Officials from the Manipur Forest Department pointed out that the location of Keibul Lamjao National Park has been shown in Meghalaya, which is “factually incorrect” as the National Park is situated in Moirang, Bishnupur District, Manipur.
Further, the packaging for this particular batch of KitKat travel break packs also displays the picture of a Red Panda (Ailurus fulgens), a species that is not found at Keibul Lamjao National Park, which leads to further confusion.
The communication from Manipur Forest Department to Nestle India mentioned the “gross misinterpretation of facts” which was objected to by the authorities concerned in the State of Manipur, and sought “fast and adequate redressal.”
People for Animals (PFA) Manipur also intervened with a threat to boycott Nestle products if the misinterpretation was overlooked by the company.
KitKat travel break packs were initially launched aiming to bring smiles, during these tough times. The packs for KitKat’s latest edition were uniquely crafted to celebrate beautiful locations and wildlife.
Nestle India immediately reverted with an apology and the spokesperson of Nestle India stated, “We got it wrong with the location of one of the packs celebrating wild life and we sincerely apologise for this unintentional error.”
Nestle India also extended their gratitude towards Manipur Forest Department for their understanding and support.
The spokesperson announced that Nestle India will be launching two new KitKat travel break packs as soon as possible. These new packs will celebrate Keibul Lamjao National Park, in Manipur and Balpakram National Park, in Meghalaya; by bringing into light the beauty of these destinations located in Northeast India.
KitKat’s upcoming travel break pack will display the picture of Balpakram National Park, situated in the south Garo Hills in Meghalaya which is famous for rare species like red panda, Bengal tiger, and Asian golden cat.
Subsequently, the new pack for Keibul Lamjao National Park will admire the beauty of the World’s only floating National Park, situated in Moirang, Manipur.