Nestle’s Maggi noodles relaunched, tie-up with Snapdeal


Today, Nestle India has relaunched its instant noodles brand Maggi in the country after five months. The brand faced a ban in June for allegedly containing more lead content than the permissible limit. Apart from relaunching Maggi, the Swiss food major also partnered with the online martketplace Snapdeal in order to rollout the same.

Nestle India stated in a regulatory filing that the rollout of the Maggi noodles begun today. It has been a difficult period for the company and so there is satisfaction at relaunching the Maggi noodles in the market.

The company further stated that the Maggi noodles will not be sold in eight states that have imposed a ban on its sale. The company claimed that most states have not banned the sale of the Maggi noodles. In the states that need specific directions, the company is engaging with them. As of now, Nestle is manufacturing Maggi noodles at three places – Moga in Punjab, Nanjangud in Karnataka and Bicholim in Goa.

Nestle India has claimed that all the samples of the Maggi Noodles Masala were tested by three labs that are accredited by National Accreditation Board for Testing and Calibration Laboratories. The samples have also cleared these tests that were ordered by the Bombay High Court.

Late last month, Nestle stated that it resumed the manufacturing of the Maggi noodles and that the products will hit the markets once the food testing labs approve the same.

Since the brand faced a ban in June, Nestle India witnessed a loss of Rs 450 crore as it had to destroy over 30,000 tonnes of the noodles. The company has confirmed that it will continue the existing formula of the product and will not change the ingredients.

The Swiss based FMCG reported a 2.5 percent drop in its consolidated net profit in the first half of 2015 at the 4.51 billion Swiss Franc.