New brand identity unveiled by KredX

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India’s largest integrated financial services provider KredX has completed a major rebranding to reflect its vision of getting a one- stop result for businesses supply chain financing.

The company also unveiled a new logo and a redesigned website as part of the rebranding.

Founded in 2015 with the goal of aiding businesses with their short- term working capital requirements. The company has cultivated India’s fintech ecosystem by developing cutting- edge innovative products similar as discounting of unpaid invoices and so on.

” Customers are at the heart of our business, and as a client-first company, we’re devoted to delivering innovative results that meet their requirements,” said Manish Kumar, KredX’s CEO andCo-Founder.”We realised that our customers wanted us to dive deep into supply chain finance and become an end-to- end solutions provider that could handle all aspects of supply chain financing, not just invoice discounting,”says the company. As a result, our rebranding action is a genuine effort to highlight this shift and our dedication to the cause.”

 The new branding is the next step in the evolution of this fintech pioneer. The new logo, which features a split X view, represents an origami conception that depicts clients being connected to KredX’s cutting- edge solutions, while the new brand colour, teal, represents the company’s strongest suit its unique expertise in technology and finance.

KredX’s mission to make finance quick, transparent, and dependable while constructing what the company envisions, i.e. the Operating System of Supply Chain Finance universally, is outlined in the redesigned brand image.

For businesses large and small operating in the supply chain ecosystem, the company offers a variety of customisable solutions ranging from enterprise finance to working capital and channel financing. Buy Now Pay Later (BNPL) for all kinds of online and offline B2B payments, Import-Export Financing with licencing from IFSCA to launch India’s first ITFS platform, and Capvel for enterprises looking to optimise their cash inflow while farther strengthening the alternative fixed income instruments offerings for investors on the platform are just a many of the new products the company has lately introduced.

The company has updated their website to include more information about their products and services. Explore the new branding and learn more about KredX at https://www.kredx.com

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