News18 India continues to be the country’s most watched Hindi News Channel with a market share of 13% (HSM-Urban+Rural), according to BARC data for week 27-31
The news channel has launched a marketing blitzkrieg by issuing full page jacket ads in country’s prominent English newspapers
11th August 2022, New Delhi – News18 India has cemented its position as the No.1 Hindi channel in the country
The channel has widened its lead over AajTak and India TV.
According to the BARC ratings released on Thursday News18 has secured 13% market share (week 27-31; HSM-Urban+Rural), ahead of AajTak (11.97%) and India TV (11.98%).
The channel has rolled out a high decibel marketing campaign by taking out full page jacket ads in prominent English newspapers such as Hindustan Times, Economic Times and The Indian Express.
In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.
Even in primetime hours (1800-2400 hrs, TG: 15+, HSM) News18 India has 1.7% more market share than AajTak. News18 India enjoys 13.9% market share, as compared to 12.2% of Aajtak.
Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “News18’s dominance as country’s top news channel is a direct result of toning down on sensationalism, increasing the variety of coverage and bringing a perspective to the news that is unmatched by any other channels. Our robust line up of strong shows and our team of anchors that are undisputedly the best in the Hindi news genre are the key differentiating factors that keeps us ahead of competition.”
Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 27-31’22: 2nd July’22 to5th August’22, All Days, 24 hrs Market Share – HSM – Urban + Rural
The channel has not only performed well on TV but its digital audience base has also seen a steep growth.
Additionally, commenting on the success of the channel, Kishore Ajwani, Managing Editor, News18 India, said, “It is a matter of great pride for us to become a daily household name across India. Our editorial excellence, programming strategies, fearless reporting and content stickiness are all offerings that have contributed to loyal audiences giving us competitive advantage.”