Nexus Campaign The Gloss Box Receives Glittering Response

Nexus Campaign The Gloss Box Receives Glittering Response

Nexus Malls, India’s largest retail platform, has received a tremendous response for ‘The Gloss Box’, a nationwide unique Cosmetics, Grooming, and Wellness campaign across 17 malls under the brand portfolio to redefine the future of beauty and wellness industry and immerse you in a never-before beauty experience.

‘The Gloss Box’ aims to set a new benchmark in the world of beauty and wellness by playing host to leading Indian and International beauty and wellness brands, renowned make-up artists, beauty experts, and bloggers across the Nexus Malls portfolio to create a spectacular experience for all enthusiasts. A curated selection of premium cosmetics and wellness products, bringing together the most sought-after brands at Nexus Seawoods What sets ‘The Gloss Box’ truly apart from any other beauty fests, is the suite of ‘phygital’ converged experiences that have been curated to present the customers through experiential displays spanning across some of the most well-known brands in the fields of skincare, makeup, haircare, spa, wellness, and more. Customers can participate in live demonstrations or just connect with like-minded peers for a fun-filled experience. 

The lineup of events included special master class sessions where experts will be discussing the transforming façade and impact of the beauty and wellness industry along with sharing valuable insights on the latest trends and techniques on holistic well-being.

The participating brands at The Gloss Box are Sephora, Tata Cliq Palette, Looks salon, Mac, Sugar, Nykaa, Plum, Kaya, Renee, Bodhi Thai Spa and Forest Essentials.The Gloss Box – the 40 ft chic setup as customers enjoy the beauty gala at Nexus Seawoods. 

The setup is designed like the latest hexagon blush panel with express beauty counters for makeup and hair.
Instagram-worthy 15ft Ball Pool for the diva to shoot as many fun reels with their BFF’s or pose at the Vogue Magazine photo booth, Brand Pop-ups, Workshops & Masterclasses & more. 

With over 17 Brands to choose from including Sephora, Tata Cliq Palette, Mac, Nykaa, Kama, Forest Essentials, Sugar, Bodyshop, Renee, Plum apart from beauty bars in M&S, Shoppers Stop, Lifestyle & Westside – this is undeniably a glitzy affair you wouldn’t want to miss!


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