~The campaign titled #TheOGs, brings alive the versatility and authenticity of the iconic blue tin through tastemakers across genres~
04th December 2023, India: NIVEA India launches The Original, #TheOG, a digital-first campaign, celebrating the enduring legacy of NIVEA Creme, the OG cream that has graced Indian households for generations. The unique initiative showcases captivating videos featuring the legendary Madhuri Dixit, soulful singer Shreya Ghoshal and tennis sensation Sania Mirza who have been true icons, The OGs, in their own fields. As #TheOGs unfolds, it not only celebrates the stars but also reaffirms the product’s role in creating a legacy of skincare.
As a revered all-purpose moisturizer, NIVEA Creme has become an integral part of Indian families for over a century. With its iconic blue tin, rich texture and comforting fragrance, the cream has emerged as a symbol of extra care, a true OG Cream for consumers across. In a one-of-a-kind collaboration with these luminaries, NIVEA aims to convey a powerful message of relevance of OGs across generations. The campaign accentuates how, amidst a plethora of choices in the beauty landscape, icons like NIVEA Creme continue to symbolize enduring trust. Beyond being a mere product, NIVEA Creme weaves into the evolving tapestry of skincare history, eliciting nostalgia and providing comfort and care for consumers across the country.
Sunil Gadgil, Marketing Director – NIVEA India, commented, “With #TheOGs campaign, NIVEA India celebrates the timelessness of NIVEA Creme and the enduring influence of icons across multiple genres. Amidst the whirlwind of change, certain elements, much like these legendary personalities and our beloved NIVEA Creme, defy fleeting trends. The campaign stands as a celebration of the everlasting tradition of care and reliance embodied by NIVEA Creme and its iconic blue tin – inviting everyone to partake in a story of timeless original extra care that’s stood the test of time.”
As NIVEA Creme takes centre stage, to amplify the celebration of this OG Cream, popular creators from the beauty and wellness realm are also sharing their favourite hacks using the cream. This effort is to showcase the unwavering trust that consumers have placed in the iconic blue tin over the years making it the OG Cream for extra care. Join the icons and creators alike in the celebration of the ageless allure of NIVEA Creme on @niveaindia.