Ogilvy’s most recent mission for Philips shows how Alia manages the heat of pressure.
Ogilvy designed a new campaign message for Philips hair straighteners which states, “Not too much, not too little. It takes just the right heat, the right pressure – to shine beautifully”. To sparkle or shine in life we need the right heat in our life and also like that hair too needs the right heat to shine. Here the Philips ThermoProtect Hair Straightener guarantees that ‘right heat’. Through a daily existence equal, Philips’s new mission tries to feature a re-markable item guarantee.
In the advertisement, the story goes through Alia Bhatt and her dance teacher. Alia Bhatt is trying to nail a dance performance and she is facing a lot of difficulties. It leads to a lot of pressure on her, at that time her coach gives her ‘just the right heat’ and she was able to perform well. As like that, only when the hair gets ‘just the right heat’ it shines with excellence. Thanks to Philips ThermoProtect Hair Straightener because it provides ‘just the right heat’.
Ritu Sharda, Chief Creative Officer, Ogilvy India-North said that by this commercial we are attempting to advance reality with regards to life. The truth is not every kind of heat or pressure is bad for us. It’s all about how we perceive it and finding that sweet spot. This particularly remains constant in a connection between an instructor and a student. This is the thing that we have attempted to reflect in the film or advertisement.
The central campaign idea utilizes this life similarity to educate the watcher concerning the new Philips ThermoProtect Hair Straightener – an item that decides the right warmth for harm-free straightening.
It uses thermo-protect technology, keratin-infused plates and is also proven for the least heat damage. So, you don’t have to worry about damage. Heat just right so you can shine bright. It is one tool for all hair types, the right heat for super smooth hair. It will rock your hair game.
This mission breaks with a long-design advanced film and reaches out to TV, outdoor, print just as influencer-led digital engagement.