Publicis is a company that provides strategic creative and digital ideas worldwide helping clients to Lead the Change and to accomplish their marketing modifications. Publicis has appointed Oindrila Roy as the managing director at Worldwide, India. Roy moves from Essence India, where she had been the business leader with over 20 years of experience across advertising, media and marketing.

A reliable enthusiast of using the power of data to take place at communications solutions for business growth, Oindrila will work towards promoting rapid growth and standardising Publicis Worldwide as the agency of choice for brands and the industry.

Moreover, the appointment will dial up Publicis Worldwide India’s offerings and scope of expertise in the marketplace, with technology, experience and data-fuelled creative solutions. Part of Publicis Groupe, Publicis globally works with Indian clients such as CitibankZee, Heineken, Linen Club, Times Television Network, Enamor, Hdfc, Mutual Funds and Kalpataru along with others.

During the whole of last 20 years, Oindrila has held senior positions across organizations including JWT, Leo Burnett, Edelweiss, and Essence also she worked across multiple industries such as BFSI, FMCG, Beauty, E-commerce, Ed-tech and a whole host of Direct-to-Consumer brands. She will detail to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide, India.Welcoming Oindrila to the agency, Paritosh Srivastava said: “Publicis Worldwide is the flagship agency network for Groupe and India is a very critical 

market. Finding the right leader for PWW was quite a task. Oindrila is just the right person for the role for many reasons. She is that rare breed who has solid traditional brand management experience along with a keen sense of where the future lies. Oindrila has a rich and varied exposure to creative agencies, media and data, which our wonderful brands and clients can benefit from. Having worked in Groupe before, she is familiar with the philosophy of ‘Power of One and the magic it can create for our client partners.”

On joining the agency and the opportunities it presents, Oindrila commented: “I am delighted to be a part of the Groupe that’s on the forefront of path-breaking work and to lead an agency that has been instrumental in creating some of the most iconic brands in the country”

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