One Plus ‘Nord’: What’s in a name?

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OnePlus goes back to its roots.

As the release date nears, OnePlus teases fans about its upcoming budget model’s name on social media.

Carl Pei, co-founder of OnePlus tweeted that “Most of them are asking what the Nord name means. Thus, it comes from the concept of true north. We each have this inner compass that guides us. This business line reminds us to always rummage around for our true north, and that we hope it’ll keep reminding you of yours”.

OnePlus stated that we’ll be able to use the app to appear at the launching event in a controlled reality on July 21st at 3 PM BST / 10 AM ET / 7 AM PT. The app is going to be available for both iOS and Android. OnePlus is additionally producing physical invitations to the event, which it says will give people a “unique hands-on experience” of the device in AR. Physical invitations will contain a QR code that you just simply can scan to access the AR experience. This isn’t the first time OnePlus has experimented with new formats for its product launches; it used a game event to announce the OnePlus 2 in 2015.

OnePlus Nord specifications have reportedly been leaked before the July 21 launch event for the phone, according to a report. The promo video that has been recently shared by OnePlus showed a glimpse at the rear camera setup of the OnePlus Nord and dual selfie camera, but this new leak offers details on the cameras, also as other specifications of the phone. It’s said to feature a 6.44-inch display and to return in three color variants. OnePlus Nord will be unveiled on July 21, so we don’t have to wait too long to urge confirmation on the specifications.

By now you’d probably know that the OnePlus Nord isn’t a single phone but the name of a whole new series from OnePlus. The corporation has confirmed that it will launch affordable smartphones under the Nord line, starting with the first phone within the series which might be priced under $500.

OnePlus’ flagships are still premium, but they are not coming at head-turning prices like before. A replacement smartphone line will now give OnePlus the prospect to dabble within the mid-range segment while keeping its flagship offerings separate.

As reported in a very post by Tom’s Guide, famed leaker Evan Blass has revealed renders of the OnePlus Nord, showcasing the device’s front and back.

And the leaked images, shared to Blass’s subscriber-only Patreon page, appear to verify a range of the rumors that are swirling around the OnePlus Nord.

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