The Natural Diamond Council (NDC) has announced their launch of the first-ever celebrity global campaign ‘For Moments Like No Other’ featuring Hollywood actress Ana De Armas. The NDC has likewise reported that it will reposition its brand identity under the brand name “Only Natural Diamonds” (OND).
The celebrity sparkles in the multi-part ad, which was created to encourage more number of customers and make them love with natural diamonds being worn or traded.
The ad which was shot in the coastal area of Portugal, coordinated by Manu Cossu and captured by Camilla Åkrans will have a worldwide presence, running in India, the USA, UK and China. In India, it was released on September 20 on OTT platforms to focus on the prosperous, educated extravagance customer and will deliver on TV on driving premium Hindi and English channels.
For an improved interface with the neighbourhood shoppers and retail exchange, there will be a part devoted to comparative jewelry plans that are accessible in India.
Richa Singh, managing director, Natural Diamond Council, revealed that the ad is named ‘For Moments Like No Other’ because the thought is to accentuate that jewels are not exclusively the domain of sentimental premiums or formal events.
Singh stated “We accept that natural diamonds are the nearest embodiment of these feelings and characteristics. They are intended for each kind of connection and represent significant memories. With our campaign, we need buyers to picture the significance of celebrating and esteeming each second.
The brief was to make a film that guilefully depicts connections and reclassifies traditional diamond moments while holding a worldwide allure. Singh added that they needed to make a more contemporary way to deal with the diamond ad, which has to be heart touching. In the film, the diamond moves the lead to a progression of memories with her friends and family and every one of these memory features the profundity of her associations that makes her what her identity is. She can be found in a laid-back open-air setting with companions, a parent, an accomplice, and without anyone else – celebrating beautiful moments with natural diamonds. The area was likewise picked remembering that characteristic natural diamonds are endowments of nature.