December 2023: Get ready to dive headfirst into a world where fashion meets anime in the most extraordinary and captivating way. Breaking new ground, ONLY is all set to unveil a never seen before limited edition collection of the globally renowned Japanese anime – Naruto, in partnership with its master licensee in India – Sony YAY!. The collection is an organic alignment of creativity & fun for young fashion forward girls & boys.
The ONLY X Naruto collection is inspired by the power packed, thrilling world of Naruto bringing each character to life. It is an effortless amalgamation of streetwear and comfort wear for the quintessential, gen z audiences. The collection ranges from easy solid t-shirts and colorful shirts to trending printed mesh tops. It is also inclusive of a wide range of unconventional kimono tops and dresses for girls inspired by Japanese color pallets & silhouettes.
The distinctive, edgy nature of the Naruto collection resonates with the laid-back designs of the collection featuring vibrant shirts, T-shirts, and dresses. These pieces align seamlessly with the brand’s ethos, resulting in a collection that is cool, understated, and powerful that can be dress up or down.
At ONLY, we are committed to pushing the boundaries of creativity and self-expression. Together with Sony YAY!, we’re unlocking a new chapter in fashion, blending the iconic energy of Naruto with the cutting-edge design of ONLY. We’re very excited to see how this amalgamation of fashion and anime resonates with our brand audience! Says Mr Vineet Gautam, CEO & Country Head, BESTSELLER India.
Speaking on the partnership Mr Sujoy Roy Bardhan – Marketing, Communications & OAP Head Sony YAY! said – “Sony YAY! recognizes the growing fanbase of anime in India and has been in the forefront with launches like Naruto – the biggest title in the world of anime. To further accentuate this experience, we are excited to collaborate with ONLY with an introduction of a special clothing line. This collection not only celebrates the passion for anime but also offers enthusiasts a unique and stylish way to express their love for this genre.”
Available in select stores & (collection link will be added on the day of the launch).