Mumbai, INDIA, 14 April 2026: To celebrate how Indians are using ChatGPT in their everyday lives, OpenAI has launched a new marketing campaign –‘Everyday Superheroes’. Running through the IPL cricket season (April 13 – May 31), the multimedia, multi-language campaign brings alive how users are solving real problems, creating things, and getting things done, whether at work, in education, daily tasks, and beyond, all with a little help from ChatGPT.
At the center of the campaign are seven films, each set in a different IPL home city in India, with each film following a person using ChatGPT to navigate a practical, real-life situation. You can check out the first film, now live, here.
OpenAI is also leaning strongly into India’s cricket culture as a part of its wider marketing campaign. This IPL season, the brand has partnered with five franchises, including Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Royal Challengers Bengaluru, and Rajasthan Royals. This ongoing integration with the teams is part of bringing ChatGPT into the cricket fan experience and includes two initiatives.
First, the ChatGPT Match IQ Award, which recognizes the smartest decision of each match (it was established at the Tata Women’s Premier League earlier this year). After the final ball, each team’s Coaching Staff selects the player whose thinking had the biggest impact on the game. The moment is then shared with fans as a short-form video and static content.
Second, #FullFanMode, a custom GPT that gives fans a way to engage with the AI tool directly. Fans can go to chatgpt.com/full-fan-mode, upload a photo to turn it into a personalized poster in their team’s colors and share it on Instagram Stories for a chance to win match tickets.
“Across India, people are using ChatGPT in practical, everyday ways, often in use cases we didn’t anticipate. ‘Everyday Superheroes’ builds on that insight, highlighting how people are already bringing AI into their daily lives in relatable ways. Given the scale and cultural relevance of cricket, the sport is a natural way for OpenAI to connect with consumers in the country, and we’ll continue to find the right moments to integrate within this cultural phenomenon,” said Sheeladitya Mohanty, Head of Marketing, OpenAI India.
The campaign will run across 150+ TV channels and 25+ digital platforms, spanning both live IPL broadcast and general entertainment networks, with the ad films in nine languages – English, Hindi, Tamil, Kannada, Telugu, Malayalam, Bengali, Gujarati, and Marathi. The films are directed by Abhinav Pratiman and produced with Early Man Film.
