In India, the cookie brand Oreo the world’s most recognized brand of cookie has created one of a kind advertising campaign with Netflix’s stranger things which was never been done before by any cookie brand in India. These brands aim to collaborate have to gain popularity in their respective categories.
In this advertising film, they showed that bizarre things happened to Oreo cookies just in front of the premiere of stranger things season 4 on Netflix. Stranger things’ first part was released on 27 May and the second part will stream on July 1. This campaign has created a lot of buzz on social media platforms.
This campaign created an irresistible experience that both brands offer to their respective fanbase. This digital advertising film has been conceptualized by Leo Burnett and created by the wavemaker. The estranger things premiered in 2016 and have been one of the most successful originals on Netflix. Stranger things are a popular premiere among all age group.
Oreo India posted on their social media handles that “looks like our Oreos are getting swept up in strange things season 4 fever! They’re turned red! They’re delicious and available at a store near you,’’ with has tag# things are getting strange. The partnership between Oreo India and Netflix is strange for both of their fans. Their fans get thrilled about this advertising campaign in season 4 of stranger things. Oreo gets turned red in this campaign. Fans are cheerful for these brands for this campaign as it ‘best’ and ‘yummiest’.
Through this campaign, ore creates fans’ interest in the red velvet Oreo and stranger things. This is the very first time when any cookies brand in India has collaborated with the OTT platform that is Netflix’s stranger things premiere for unique advertising.
Oreo India has also released one more digital advertisement with Netflix which is based on a stranger things title sequence. This other digital film has a menacing and eerie soundtrack and also it shows the red glowing wedges of the title letters sliding together to form the brand’s identity. The uniqueness of these digital advertisements creates interest among the fans of the red velvet Oreo. The campaign succeeded to increase visibility for Netflix’s stranger things season 4 and also for the limited-edition red velvet Oreo.
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