Oxford University Press with a new brand identity


Oxford University Press (OUP) has today dispatched new marking which upholds its continuous change to turn into a digital-first business and improve it intends to make information and learning more open through the power of technology.

OUP has been propelling technology and learning since its starting points in the sixteenth century, and today it creates top-quality materials and administrations for students and analysts all throughout the world in three center business sectors of examination, training, and English language teaching. OUP accepts that its new marking will keep it at the front line of this quickly evolving industry.

OUP has kept on advancing to benefit as much as possible from new technologies—something that has sped up in Covid times. In light of the fast changes in the customer needs from the beginning of the pandemic, OUP improved its foundation and made a critical number of advanced assets broadly accessible to help educating, learning, and exploration worldwide.

These incorporated a virtual center of COVID-19 exploration, which has gotten 30 million perspectives to date; virtual expert advancement occasions, for example, the English Language Teaching Online Conference (ELTOC), which was gone to by 53,000 instructors; and updates to key online schooling stages like MyMaths, to help home teachers.

“We have consistently been superior in instruction and investigate and perceive the urgent job we can play in aiding people and social progress through information and learning. For a long time now, we have been on a journey of digital transformation and keeping in mind that interest for the printed designs remains, we hope to see expanding dependence on advanced devices and assets across the entirety of our center business markets. The new brand upholds our exercises in that advanced format and signals how we are reconsidering our job, and our goal to keep on developing, later on, to meet the always-changing requirements of our clients and networks” said Nigel Portwood, CEO of Oxford University Press.

As a component of its obligation to standing out, OUP is holding an online occasion, Forum for Educators: Learning past tomorrow, on November 4, which will unite instructors and specialists to investigate urgent subjects like structure advanced proficiency, digital literacy, and further developing admittance to training.

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