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Campus Spotlight
Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi
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October 30, 2012
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Consumer Behavior and CRM
Deals are not the only factor to woo shoppers!
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October 30, 2012
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Branding and Advertising
Colgate brand market share tops the chart!!
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October 23, 2012
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Sales and Distribution
It’s going to be tough for Walmart in India!
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October 17, 2012
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Expert Views
‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM Institute of Management
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October 16, 2012
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Marketing
Global lifestyle brands eyeing joint ventures in India
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October 12, 2012
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Marketing
Toyota recalls 8700 Camry and Corolla Altis units
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October 11, 2012
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Social Media Marketing
5 most popular trends in digital marketing
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October 7, 2012
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Case Studies
Case in Advertising Strategy- ‘The Complete Raymond Man’
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October 3, 2012
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Marketing Research
Top 25 Indian companies with Marketing Focus
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October 1, 2012
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