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Brands focus on purpose driven marketing
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January 8, 2016
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Case study of Baxi, M-Taxi bike taxi service
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December 8, 2015
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E-commerce companies are rapidly embracing the offline world to boost sales: The case of Firstcry
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August 7, 2014
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Procter & Gamble to launch Oral-B toothpaste in India
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May 20, 2013
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Consumer Behavior and CRM
HUL plans to tie up with BIMARU states to build a franchise for Lifebuoy
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March 12, 2013
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Johnson & Johnson launches Stayfree Women for Change “Support a Woman” initiative
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March 11, 2013
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Decline in Sales, Godrej Consumer Products not to focus much on Snuggy brand
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February 5, 2013
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Consumer Behavior and CRM
Indian consumers love for desi namkeen snacks!
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October 2, 2012
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Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”
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August 29, 2012
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