Panasonic launches a 360-degree marketing campaign


Panasonic India, a leading diversified technology company with over 60 years of expertise in the manufacture of air conditioners, today launched a new 360-degree marketing campaign AC for Healthier Homes to promote safe and healthy indoor spaces through the use of smart and intelligent air conditioners.

The advertisement was created with millennials in mind, who want to live a better lifestyle and are eager to discover the technologically advanced, connected, pleasant, and convenient experience. ‘AC for Healthier Homes’ will go live in phases across electronic, digital, and social media channels, as well as outdoor advertising, beginning in Southern India.

The campaign highlights Panasonic’s smart line of Air Conditioners (ACs) equipped with nanoe-X and nanoe-G technologies through slice-of-life, light-hearted comedy. These are Panasonic-patented technologies that promote a better indoor Air Quality Index (AQI) by suppressing bacteria and viruses.

In addition, the Smart ACs use Panasonic’s in-house Artificial Intelligence (AI) and Internet of Things (IoT) platform – Miraie – to provide clients with a Connected Living experience. The clever five-star inverter nanoeTM X ACs are available in 1-ton and 1.5-ton capacities.

Shirish Agarwal, Head of Marketing Communications and Brand, Panasonic India, commented on the campaign’s debut, saying, “Keeping in mind, shifting workplace trends, houses have become a centre stage of our life. According to our consumer insight surveys, today’s customers are more concerned about maintaining a safe and healthy interior environment and are looking for appliances that can assure health and cleanliness. Our AC for Healthier Homes campaign recognises this and communicates the value propositions of Panasonic’s smart ACs in a light-hearted, humorous discussion that quickly engages with millennials and is highly relevant.”

“Today, health is the centre point around which everything flows, and rightly so,” stated Joy Chauhan, Managing Partner, Wunderman Thompson, Delhi. People are quickly understanding that their four walls may be secure, but they are not necessarily healthy. Panasonic has always been ahead of the curve when it comes to innovation and forward-thinking goods. For today’s customers, having healthy living circumstances at home is critical. Panasonic’s cutting-edge creative technology solutions strive to meet this desire for security and to transform homes into healthy havens. This is a great milestone in consumer products technology, and Wunderman Thompson is happy to be a part of Panasonic’s ‘Panasonic AC Healthy Homes campaign’ for the discerning customer.”

Panasonic India’s AC sector increased revenues by approximately 45 percent in 2021, mostly to increased Inverter AC sales.

Panasonic India will also include integrated content as part of the campaign to generate enthusiasm among customers, channel partners, and retail sales personnel.

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