Kolkata, September 2026: Paragon Footwear, one of India’s trusted footwear brands, is marking Durga Pujo with a new brand film that turns its attention to the people whose quiet efforts help bring the celebration to life.
Leading up to Pujo, the film follows a man who lays the bamboo foundation of a neighbourhood pandal.
The story is also rooted in the simple relationship between the man and his young daughter, offering a glimpse into his life beyond the construction site. Through their everyday interactions, the film captures his quiet sense of pride in the work he does, even when it may not be noticed by those who eventually experience its outcome.
Link to Film: <insert YouTube link>
Conceptualised by Turmeriq, the film takes a restrained and observational approach to Durga Pujo, focusing on the anticipation, preparation and people behind the celebration rather than the festivity itself. The storytelling brings together the gradual transformation of an empty neighbourhood ground with the everyday life of the man building it, allowing the significance of his contribution to emerge naturally.
Commenting on the campaign, Sachin Joseph, Executive Vice President – Marketing and IT, Paragon Footwear, said; “Durga Pujo is a celebration deeply rooted in togetherness, tradition and the spirit of community. At Paragon, we have always believed in being a dependable presence in people’s everyday lives, quietly supporting them through every step. With this film, we wanted to bring that spirit into the festive season through a simple and meaningful story that recognises the many efforts that come together to make a celebration possible.”
Adding to this, Rahul Guha, Founder & CEO, Turmeriq, said; “The thought came from looking beyond the spectacle of Pujo to the many people and efforts that make it possible. The person building the bamboo foundation became a natural way to tell the story. We wanted the film to feel human and understated, with the relationship between the father and daughter giving the narrative an emotional layer without taking away from the larger thought. The idea was to let the audience discover the significance of his work along with the daughter.”
The film is particularly rooted in the cultural landscape of West Bengal, where the making of the pandal is an integral part of the anticipation surrounding Durga Pujo. Rather than relying on the grandeur of the finished celebration, the film finds its emotion in the days of preparation;
the growing bamboo structure, familiar faces passing by, the arrival of Pujo preparations and
the quiet pride of the person who knows what lies beneath it all.
The campaign will be rolled out around Durga Pujo across digital and social platforms, with a focus on West Bengal and audiences who connect deeply with the culture, emotion and anticipation surrounding the festival.
About Paragon
Paragon was founded in 1975, and since then, it has emerged as a marquee brand in the footwear industry for its steadfast dedication to excellence, durability, and fashion. The brand offers a wide range of footwear products, including shoes, sandals, flip-flops, and slippers. Its product line caters to various age groups and demographics, from children to adults, making it a complete family brand. Paragon’s products are accessible through a vast network of multi-brand stores, both online and offline, making quality footwear available to all. Paragon’s distribution network spans 12 strategically located depots across India, facilitating efficient supply chain management.
