Paytm, the leading digital financial services platform in India had organized three new ads on social media as part of its new campaign #MoneyTransferHuaEasy. Their main intention is to give awareness on the flexibility and instantaneous of transferring money through the Paytm app, which is the quick, safe and easy way to send and receive money directly into one’s bank account. Through this digital campaign, they plan to promote more money transfers from a bank account.
Abhinav Kumar, Vice President of Paytm, commented that they are taking the social responsibility to expand the accessibility of affordable and easy to use technology to every citizen. They firmly believe that digital payment solutions will help the citizens to address their daily challenges and also to improve the quality of their life.
Paytm app provides the option to make prompt and direct payment from their bank account by just entering the mobile number of the recipient. Moreover, there is no need for Wallet KYC or any other procedures, and the main highlight is the absence of transaction charges.
The newly introduced digital marketing campaign is all about the facilities a customer can enjoy while using the Paytm app for money transfers. The social media ads that are organized as part of the digital campaign seeks to forward this message to the consumers and to make them aware of the digital payment options available for them. Thus it aims to increase the usage of digital transactions across the country.
The company had released six large scale entertaining films as part of its initiative to emphasize the ease of making digital payments without filling their Wallet KYC. Apart from these prominent benefits, users are assured of strong and solid security architecture, chances to win guaranteed cashback, and also the best success rate for transactions in the industry. The films targeted at millennials have got a greater attraction in social media, feature internet sensations Saloni Gaur, Danish Sait, and Abhinav Kumar (Vice President of Paytm).
Earlier, the company had introduced multiple TV ads that had struck a chord with millions of Indians. Certain scenes from the earlier ads have become popular due to the portrayal of episodes from everyday lives. This includes a scene from an Indian wedding ceremony where the groom transfers money to his sister-in-law’s bank account by simply using the mobile number, and in return, he gets back his shoes from her. Another scene was of a young female tenant remitting her rent through the Paytm app to her landlord’s shy son, and this ad has got many positive reviews also.