With the pandemic still growing rapidly, traditional computers like desktops, laptops, and workstations are once again in need of consumer technology. The same category of devices grew by 13.1% annually during 2020. The catalysts having work from home, distance learning, and recovering consumer demand.
IDC is the world’s leading provider of market intelligence, consulting, and event services to the information technology, telecommunications, and consumer technology markets. IDC is a subsidiary of the International Data Group (IDG), the world’s leading technology, data, and marketing services company.
In the fourth quarter of the year 2020, global shipments got increased by 26.1% from year-over-year to 91.6 million units, according to data from International Data Corporation’s (IDC) worldwide. Each segment of the supply chain has hit its limit as production has fallen behind the demand for the quarter again. PC and ODM manufacturers not only address component shortages and production capacity, but logistics also remains a problem as suppliers are forced to use air transport, which increases costs at the expense of shortening delivery times.
Demand is driving the computer market, and all signs suggest that the leap has yet to be made. The computer market last experienced annual growth of this magnitude in 2010 when the market grew 13.7%. Much has changed in those ten years, including six years of declining computer markets and one year of gradual growth.
The growth drivers seen in the past year have focused on the needs of work from home and distance learning, but the power of the consumer market should not be ignored. We continue to watch computer games and monitor sales at the highest levels, and Chrome-based devices are expanding beyond consumer education. In retrospect, the pandemic not only boosted market demand but also created opportunities leading to market expansion.