COVID-19 was a disastrous experience for all the people in the world, due to this we have to virtually connect to our family or friends. A special initiative has been created for the aim of complementing the in-house experience of the customers by PepsiCo and Airtel together. Even if far apart we can still be connected to our family and friends is emphasized by this initiative. The most relevant users of Airtel are the main focus of PepsiCo, they were prepaid for their 2GB free data offer. The main objective of this campaign was to reach the right target group for Doritos’ key with Airtel 2GB Free Data communication with increasing the awareness of the brand.
For bill payments or recharge, transactions are what Paytm, the leading digital payments, and commerce app in the nation is used for. The ability to identify Airtel pre-paid, and post-paid users, and leveraging the sharp recharge-led signals is what makes the Paytm Ads stand out. At Paytm Ads, all of this helped the team to create the deterministic cohorts for Doritos by only targeting Airtel Prepaid users. The plan to attract many types of people on various platforms like Zee 5, MX player, Voot, and SonyLiv through PAN (Paytm Audience Network). PAN helped market the product with the help of Paytm’s sharp transaction signals specifically to the cohort consisting of the relevant Paytm audience. The targeted audience was also optimized to ensure maximum impact. Paytm Ads became a formidable addition to the media mix of PepsiCo India because it can identify the customers and target them with a video ad served on third party ecosystems like OTTs made it happen through white-labeled Paytm DSP.
PepsiCo India has commented that the Paytm media solutions helped them to target an important audience for the campaign and reduce the media wastage. Impressive VTRs has been delivered by the campaign addressing appropriate targeting filter. Thus new ideas have started to form in this year 2021, for having a better impression from the customers, and make a great impact on the marketing economy of the nation. A new age is coming with the recent attack of the pandemic is seemingly decreasing, and many brands in hope that this year would be the period of opportunities for them.