P&G India to make brand more accessible for those with sight & hearing impairments

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P&G will collaborate on the programme with top marketing and communication schools. Procter & Gamble India has pledged to increase the accessibility of its brand advertising, including social media material and websites, for people with vision and hearing impairments by 2024. This will be the case for any new brand advertising in India. P&G’s brands will become more inclusive and accessible to all members of our community as a result of this project. 

P&G also said that it will educate advertising and marketing students on how to portray and represent women accurately in advertising. To develop the future generation of marketers and advertisers, P&G will collaborate with premier marketing and communication universities. P&G also reaffirmed its commitment to continue using its brands’ voices to have discussions that debunk myths, overcome biases, and shatter stereotypes. 

“This programme will focus on professionals wishing to relaunch their careers in IT, Research and Development, and Product Supply,” P&G stated during its third annual #WeSeeEqual event on Tuesday. 

“This will be the case for any new brand advertising in India. P&G’s brands will become more inclusive and accessible to all members of our community as a result of this programme” it stated. 

Furthermore, by 2024, P&G India will make its brand advertising, including social media material and websites, more accessible to those with vision and hearing impairments. 

“At P&G, we want to stand up and use our voice to be a force for growth and force for good,” Sharat Verma, Chief Marketing Officer, P&G India, said of the commitments. “We’ve made significant progress in terms of our brands’ ability to influence social and cultural change. Not only that, but we’re also committed to ensuring that women have equal access to advertising innovation and production.

We’re looking to collaborate with the next generation of marketers and advertisers to bring about a comprehensive shift in imagery and, as a result, in society. We take purposeful steps to improve equality and inclusion to quicken the pace of change.” 

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