P&G Shiksha’s new film is about Sushila

The film has been conceptualized and created by BBDO India.


The film is inspired by true events and showcases the story of Sushila who dreamt about visiting the school and becoming a tutor.

With access to high school and education, she could study and today is teaching many students, like herself, and helping them realize their dreams.

The film has been launched across social media platforms YouTube, Facebook, and Instagram and has already received quite 50 lakh views on YouTube.

P&G recognizes the importance of education, now quite ever, thanks to the impact of the pandemic-related school closure across the country over the past number of years.

During this challenging time, the corporate supported underprivileged children to continue their learning and education through online and community-based interventions. To date, since its inception in 2005, P&G Shiksha has built and supported quite 2,300 schools which can impact the lives of over 23 lakh children.

Speaking about the new film, Girish Kalyanaraman, vice chairman – marketing operations, P&G India said, “Every child has dreams about who they’re going to be once they mature and education paves the way for fulfilling these dreams.

Over the years, our audience has continued to support Shiksha, and this film shares one amongst the various stories of the impact made and dreams fulfilled.

We also hope that this film continues to inspire the audience in doing their bit towards the education of kids. As P&G, we’ll still boost up as a force permanently and support holistic education for underprivileged children and help them fulfill their dreams through our P&G Shiksha program.”

Hemant Shringy, chief creative officer, BBDO India (Mumbai), said “We wanted to not only inspire the audience to support education but more importantly showcase the impact Shiksha has remodeled its seventeen years journey. which we believe may be a bigger motivation for the audience to continue supporting education.

once we started writing the campaign, we heard such a big amount of real stories which were emotional and provoking.

And once you hear true stories, they will move you prefer nothing else can and strike a deeper chord with everyone.”

P&G India partners with leading NGOs and partners who function as specialists, lending their expertise to specific aspects of the academic system.

for example, Educational Initiatives has expertise in computer-assisted learning software to boost learning levels among children and has been an instrumental partner for P&G Shiksha to succeed in bent on underprivileged children via online education over a previous couple of years.

Similarly, the NGO Round Table India is devoted to constructing educational infrastructure and supporting schools across India.

Pratham has unique expertise in remedial learning to assist bring children up to hurry with the educational levels as per their curriculum. The NGO Save the kids is supporting the education of marginalized girls across the country.

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