New Delhi, May 22, India – Philips India today announces its strategic alliance with NODWIN Gaming for the launch of their male grooming product i.e., Philips OneBlade QP1424. The innovative solution is an enhanced version of the existing product which targets the GenZ of today. The company is the official styling partner for NODWIN Gaming’s Valorant Challengers South Asia Tournament featuring a massive $140,000 Prize pool.
The collaboration is aimed at engaging GenZ gamers who spend considerable time online and create a unique connection between gaming and personal grooming. Today, gamers are looking for quick solutions and this product is exactly in line with that quick-bit solution as they ‘Move Fearlessly’ and enter the new phase of their life i.e., adulthood.
This partnership with NODWIN Gaming is the perfect opportunity to showcase the new OneBlade QP1424 to the esports community.
Commenting on the partnership, Deepali Agarwal, Head, Personal Health, Philips Indian Subcontinent said “We are excited to bring the new One Blade especially designed for Gen Z to India and partner with NODWIN Gaming, a company that shares our passion for innovation and engaging with the youth, for its launch. With Philips OneBlade QP1424 as the official styling partner for Valorant Challengers Tournament, we want to encourage GenZ to ‘move fearlessly’ in gaming and in grooming themselves. This partnership will enable us to reach our audience and encourage them to take bold strides in their first steps. We look forward to creating more engaging content together.”
“We are always looking to expand our value offering to brands that have a high overlap with our audience. “Move Fearlessly” is a message that definitely resonates with our core audience. With Phillips as our styling partner for NODWIN Valorant Challengers South Asia, we believe that this partnership will enable them to be a part of this memorable journey this tournament promises to be.” says Akshat Rathee, co-founder & MD, NODWIN Gaming.
The partnership will continue till December 2023 with interesting integrations into the game. Post NODWIN Valorant Challengers, Philips OneBlade QP1424 and NODWIN Gaming will collaborate to create even more exciting and engaging content with gaming influencers, Dreamhack collaborations, player transfer integrations for OneBlade, and other gaming-related events.