Piaggio, the two-wheeler manufacturer based in Italy has roped in Alessandro Del Piero, the world cup winning football player as its Vespa global brand ambassador. As per the agreement, Piero will be the global brand ambassador of the Vespa brand from Piaggio.
Piero played at the 2006 FIFA World Cup and Italy won the world cup that year. As a part of his association with the two-wheeler manufacturer, the football player who would be the Vespa global brand ambassador will visit India on September 1. An event will be conducted with several activities and interaction as well with media.
Regarding this announcement, Stefano Pelle, the Managing Director of Piaggio India stated as follows. He said that the company is highly excited to have the football player Alessandro Del Piero as the brand ambassador of the Vespa brand. Both Piero and Vespa have several things in common. These are two famous Italian symbols that are well known and recognized across the world for their success. Both have a thoughtful impact on the public opinion.
Piaggio relaunched the Vespa brand in the year 2012 in April. The two-wheeler manufacturer has established a manufacturing facility in the Baramati region in Maharashtra. The iconic Vespa brand of two-wheelers and a slew of three and four vehicle are produced in this manufacturing unit.
Lately, there was information from the manufacturer Piaggio that it will be entering into the Nepalese market. Also, the company is all set to launch more scooter models this year. With the football player Alessandro Del Piero, the two-wheeler maker Piaggio can lure the attention of customers across the world.
Piaggio Vehicles Private Limited (PVPL) is a subsidiary of the Piaggio Group that was founded in the year 1884. Gradually, the manufacturer became the two-wheeler market. Some of the vehicles launched by Piaggio include Bygone, Vesper, Aprilia, Moto Guzzi and Ape.