Farhan Akhtar is the new brand ambassador for Piramal Realty, the real estate business of the Piramal Group.
Piramal Realty’s portfolio of projects in the Mumbai Metropolitan Region includes Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and Piramal Agastya (Kurla), a state-of-the-art commercial project. Akhtar has joined Rahul Dravid as the face for Piramal Realty’s portfolio.
The business says that as part of the new campaign, the multi-talented actor and director will be positioned as an experienced brand ambassador, demonstrating Piramal Realty’s objective of creating high-quality properties that will bring value to the lives of its residents.
Farhan and Rahul, the faces of Piramal Realty, are entwined in a way that can only be described as enlightened.
Gaurav Sawhney, Chief Operating Officer, Piramal Realty, of the partnership said that Farhan exemplifies the genuineness and passion for excellence that matches with their principles and his distinct personality aligns with their values, making Farhan an ideal fit for them.
He continues Piramal Real Estate seeks to be innovative, adding value to developments through well-designed places and lifestyles. And they are committed to creating unique and unrivalled experiences that align with changing consumer tastes, and they are convinced that their partnership with Farhan will enhance their efforts to provide greater value to their own clients.
Farhan Akhtar a renowned actor and director remarked the collaboration that during the most difficult and distressing times, one seeks solace in their houses.
He said that people are spending more time together in the aftermath of the pandemic, making it increasingly more important to value and nurture family time and space. They will always enjoy the moments they make with their family at home.
He quoted that they are bringing the idea of creating and enjoying those wonderful events with their family and loved ones that will last a lifetime to live through their partnership with Piramal Realty.
The new campaign will be enhanced by a 360-degree marketing approach that will include outdoor, social media, print, internet, and physical avenues of promotion that are in the works to strengthen Farhan Akhtar’s, Rahul Dravid’s, and Piramal Realty’s relationship.