Pittch collaborated with Amazon Prime Video to conceptualise and execute the trailer launch of Matka King—an experience that transported audiences into the vibrant world of 1960s Mumbai.
From strategic planning and creative conceptualisation to flawless execution, every element was curated to deliver an immersive experience for an audience of 175 distinguished media representatives.
The objective was clear — to be immersive, intriguing, and unforgettable.
The event journey was carefully structured : Pre-function engagements were designed to transport guests into the world of Matka King before the formal proceedings began. Character introductions were crafted to reflect each artist’s on-screen persona, with bespoke swivel reveals accentuated by powerful, narrative-driven dialogues that deepened audience engagement.
The evening was further elevated by a compelling entry from lead actor Vijay Varma and a captivating illusionist act by Vivek Singhi, both of which added distinctive layers of drama and spectacle to the launch.
“Bringing Matka King to life was about more than just a trailer launch—it was about recreating an era and immersing every guest into its world. Our collaboration with Amazon Prime Video pushed us to blend storytelling with experiential design, ensuring each moment felt authentic, engaging, and memorable. From the smallest creative detail to large-scale execution, the focus was on crafting an experience that stayed with the audience long after the event concluded.” Said Sonny Sharma, Co-Founder & Director Pittch
The impact extended well beyond the event itself. The launch was succeeded by four days of intensive media interactions, engaging over 50 leading publications and generating sustained conversation across platforms.
