Mumbai, December 16, 2025: Plum, one of India’s most admired new-age beauty and personal care brands, has launched The Lab Quote, an educational content series aimed at demystifying everyday skincare science. The series takes skincare concepts that are often seen as technical – such as pH balance, complex ingredients like retinol, or simple ones like water – and explains them in plain, relatable language, with a smile.
The Lab Quote is led by Shankar Prasad, Founder & CEO of Plum and a chemical engineer by training. “With The Lab Quote, our goal is to make skincare science simple, clear, and approachable. When the science is understood, skincare stops feeling confusing and starts feeling empowering. Each episode brings you closer to the fundamentals that shape real results and reflects our belief that great skincare begins with great chemistry. When we understand chemistry, we make choices that truly work for our skin.” – Shankar Prasad.
The first four episodes-Understanding pH, Skin vs City, Water Quality in Skincare, and Stop Being Scared of Retinol – break down complex science into clear everyday insights.
Through this series, Plum reinforces that real skincare results come from chemistry, not hype or confusion.
Stay tuned for more educational videos in the coming weeks on Plum’s YouTube channel:Link
