PNB Housing Finance prioritizes digital projects over everything else


PNB Housing Finance has pivoted its IT plans towards digital transformation for the post-COVID-19 age.

COVID-19 has disrupted the normal journey of Indian organizations, wherein all were keenly preparing to welcome the new financial year ready with new plans, forecasts and budgets. With all the prior plans and efforts stands withered, businesses are taking measures to bloom again in the post-COVID-19 world by bringing in developments and by digitally transforming themselves.

PNB Housing Finance is one such organization re-prioritizing and re-planning their projects. “Our IT roadmap has not changed drastically but we really had to re-prioritize some things. With Covid-19 coming into place, we had to push some things up in the line of developments,” said Nitant Desai, Chief Centralized Operation and Technology Officer, PNB Housing Finance, in an exclusive interaction with ETCIO.

To move towards a digital transformation, PNB Housing Finance has planned to use analytics-based models for the FY20-21 and drive its further business with data-driven decisions. To make their entire system digitalized and user-friendly, PNB HF has plans of integrating with other support companies.

“There were some things around regulations of PMI guidelines and data that had to be reported to the regulators. A few integrations were happening on that part so our data could transfer to their systems real time,” said Desai.

He explains that the company was focusing on security of the information systems prior to COVID-19, and now “In the current situation it’s about how we can sustain the business and scale it up.” PNB HF was able to deliver work from the home framework even from the beginning phase of the lockdown

“The collection of data and documents is one part of it and the second one is getting verified. We are integrating with a lot of verification channels where authenticated data will come into our systems. Because of lockdown, our staff is not able to meet the customer so we want to make the customer complete his journey himself through the application.”

To be sure that it is the same person doing all the formalities, the selfie clicked by the person is analyzed using UIDI or video KYC and automatically decided with the data and information provided.

“This is not something new, we had building blocks of it but it was later in the line. With things changing and Covid-19 coming into place, we prioritized these projects,” Desai said.


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