Luxury carmaker Porsche India has appointed L&K Saatchi & Saatchi as their mainline and digital communication handler. Mumbai office of L&K Saatchi & Saatchi will be handling the account for two years. The director of Porsche, Pavan Shetty said that they are thrilled to welcome L&K Saatchi & Saatchi on board as part of their team. He said that they must be partnering with an agency that creates integrated solutions, which will help them to connect their audience at multiple platforms and touchpoints. They are confident that L&K Saatchi & Saatchi with its digital-first, data-led approach will be able to help them to build a stronger brand narrative and engage with audiences across various mediums.
Charles Victor, the executive director of L&K Saatchi & Saatchi is very much excited about this new appointment. He made it clear that it was a dream come true for them to associate themselves with such a true Lovemarks brand and a giant in the luxury car market. They expressed that their digital-first thinking and data-driven approach to communication will help the brand to create the right ripples. They are looking forward to partnering with pavan and his team to achieve great success in the future.
Porsche India is a division of SKODA AUTO Volkswagen India Private Ltd. Originally Porsche is a german luxury sports car manufacturer. They are located in Zuffenhausen, a district in Stuttgart. Some of their models are assembled in the Volkswagon factory in Bratislava, Slovakia. Porshe’s Indian office represented by SKODA AUTO Volkswagen India Private Ltd and its headquarters is located at Mumbai. Being the sole importer of Porsche’s range of sport luxury cars including the 911, Boxster, Cayenne Caymen, Macan, and Panamera.
Coming to L&K Saatchi & Saatchi, they are the full – service communications agency specializing in traditional and digital advertising, branding, designing, UI/UX, content, and brand consultancy. They serve as a wide range of local and global clients such as Hero Motocorp, P&G, Dabur, jockey, idea cellular, Amway, Pepperfry, ITC, ZEE, HSBC, Tuborg, Renault, Hamdard amongst others.