Bengaluru, June 16, 2025: This Father’s Day, Power Cool, the refreshing beer brand from SOM Distilleries and Breweries, raised a toast to the unsung everyday heroes- our fathers- through a heartfelt influencer campaign themed “My Daddy is the Coolest #PowerCoolDad.”
Tapping into real, nostalgic moments, Power Cool collaborated with some of Karnataka’s top influencers, who shared cherished memories and photos with their fathers on social media. The campaign beautifully merged personal stories with the brand’s philosophy of “Responsibility with a Smile.” Whether it was carrying school backpacks or family burdens, these stories celebrated fathers who made everything look effortless- quietly powerful, unshakably cool.
“A father’s strength lies in his silent support and unwavering commitment. With ‘My Daddy is the Coolest #PowerCoolDad ’ we wanted to go beyond and create emotional resonance- something that connects with both the younger generation and the ones who’ve guided them,” said Mr. Intekhab Aslam, Head of Consumer Marketing and Brands at SOM Distilleries and Breweries Ltd.
“Power Cool is more than just a beverage- it’s a tribute to strength with gentleness, to power wrapped in calm. Just like our dads.”
The campaign saw active participation from digital creators across genres- lifestyle, city, fitness, and music- amplifying the message across Karnataka with incredible reach and engagement.
Through this initiative, Power Cool reinforces its identity as a brand that celebrates real stories, real people, and real connections- raising a glass to those who carry life’s weight with grace, grit, and a grin.
The campaign was executed by their agency, Image Stereo, who managed influencer collaborations, content rollout, and social amplification.
