Mumbai, IndiaNovember 26, 2025Spicetree Digital Agency (SDA) is in charge of Prana’s digital and social media. Prana is one of India’s best holistic Hyperbaric Oxygen Therapy (HBOT) clinics and the first to offer HBOT in India. This is a smart move to improve its online presence.
Prana is India’s first Hyperbaric Oxygen Therapy company. It offers a unique combination of medical innovation, personalized wellness, and a very high-end experience, which is rare in India’s wellness scene. The brand wants to make HBOT a way of life for long-lasting health, energy, and high-performance living, not just a treatment. HBOT fuels longevity by delivering 100% oxygen, accelerating cellular repair, reducing inflammation, and helping the body age smarter. Within a short span, Prana has expanded to five centres and is gearing up to take this number further. Their first-of-its-kind wellness facility in Santacruz West, Mumbai, is popular with individuals looking to embrace wellness with the power of 100% oxygen. Along with HBOT, Prana also offers Cryotherapy, Red Light Therapy and PEMF Negative Ion Therapy. At Prana, expert-led and science backed wellness therapies are customized to fit the body’s needs and meet long-term wellness goals.
Speaking about the association, Sidharth Murali, Founder and CEO of Prana Hyperbaric Oxygen Therapy Centre, said the decision was the result of a careful evaluation process. “We weren’t looking for a typical digital agency. We wanted a partner who genuinely understood what we’re building at Prana. Spicetree stood out immediately, not just for their strategy, but for the clarity with which they articulated our long-term growth potential. Their creative approach felt fresh, but also very grounded in what our audience needs to understand about HBOT. Their motto, “growth for all, above all,” really stood out to us. It reflects our belief that change should happen on both an individual and a group level. Choosing them feels like the right thing to do for the next step in our journey.”
Further adding, Dr Manoj Gupta, Founder & Medical Director, Prana Wound Care & Hyperbaric Oxygen Therapy Centre, said: Hyperbaric Oxygen Therapy is entering a crucial phase in India, where people are actively seeking science-backed solutions for longevity, recovery, and cellular health. What we need now is awareness that is accurate, accessible, and rooted in medical credibility. Spicetree’s structured and insight-driven approach gives us confidence that Prana’s message, and the science behind HBOT, will reach people in a way that is both clear and compelling.”
Prana’s focus in the coming months is to make HBOT more accessible and better understood among consumers who are actively seeking evidence-based wellness solutions. The brand believes this partnership will help shape a stronger, more informed narrative around high-performance living in India.
Shiraz Khan, Founder and Director of Spicetree, said the team is energised by the opportunity to work with what he calls “a challenger in the truest sense.”
“Prana operates in a category that is still new for most Indians, but it’s also one of the most promising. That makes it an incredibly exciting mandate for us. We’re deploying specialists across strategy, content, design, performance, analytics, and everything needed to support a brand that’s stepping into its next growth chapter, keeping in line with our philosophy of ‘growth for all, above all’. It’s rare to find a brand that is so rooted in science and yet so committed to luxury and holistic wellbeing. We’re looking forward to shaping this narrative and taking Prana’s story to the right audience with the right communication mix”.
Spicetree, which has grown steadily over the years, has built a reputation for handling a wide range of brands across FMCG, BFSI, Logistics, Home Appliances, Apparel, Retail, Health, Hospitality, Eye Care, Agricultural Implements, Entertainment, Jewellery, Real Estate, and Wellness. The agency’s philosophy has consistently revolved around creating strategic, insight-led communication that also moves the business needle. An advantage for brands looking for high-volume content at quality is Spicebuzz Studios, the agency’s in-house production facility. From brand films and reels to podcasts and longer-format digital storytelling, the studio offers end-to-end shooting and post-production capabilities.
Spicetree’s track record across diverse industries, coupled with its focus on building long-term brand value, positions it strongly for businesses looking to scale in a crowded digital marketplace.
As wellness brands grow and customers want more realness and scientific proof, the need for sharper, more insightful digital stories becomes more urgent.
