Recently they approached actor Anushka Sharma and now they launched their latest TVC starring Anushka Sharma who filled the whole internet with her pregnancy announcement news and had been one of most retweeted tweets on Twitter of 2020.
The tagline for this campaign is “Mum-To-Be”.
Prega News was always been the cutting edge for celebrities to announce their pregnancy. It has a history featuring Kareena Kapoor Khan, Shilpa Shetty in their previous campaigns.
They recently even celebrated their 10 years journey with some short films and special moments of some couples finding their good news.
Expressing her views regarding the campaign mum-to-be, Anushka Sharma stated “ you will understand when you become a mother.” The theme is #PregaNewsMeansGoodNews.
While speaking on this occasion, Rajeev Juneja, CEO of Mankind stated that “We are extremely proud to introduce Anushka Sharma as the brand ambassador of Prega News family and we wish the couple all the best for the road ahead. With this TVC, we wish to touch the chords that bind a mother and child together, we’ve been delivering this excellent news to women for over 10 years now.”