Surat: Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings.
Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand positioning initiatives as the company embarks on its next phase of strategic expansion.
Commenting on the development, Nitesh Desai, Founder & CEO of Primex Media Services, said, “We are delighted to partner with Ajay’s, a homegrown brand that has built a strong presence in the QSR segment. Ajay’s Cafe has emerged as India’s Fastest Growing Vegetarian Café Chain, and we look forward to strengthening its communication strategy and expanding its brand visibility as it enters a new phase of growth and expansion.”
Ajay Solanki, Founder & Director of Ajay’s Cafe, said, “Ajay’s Cafe has always focused on delivering good food that is accessible, affordable and consistent in quality. As we expand into new markets and scale our operations, strategic communication will play an important role in deepening our connection with consumers. We are pleased to partner with Primex Media Services and look forward to building the brand further through this association.”
Founded in Navsari in 2014 by brothers Ajay Solanki and Jaideep Solanki, Ajay’s Cafe started with a simple vision of making quality food accessible to a wider audience. Over the past decade, the brand has witnessed rapid growth and today operates more than 265+ outlets across cities in Gujarat and Rajasthan. Ajay’s Cafe served over 4.20Cr+ Burgers and 2.93 Cr+ Cold Coffees, establishing itself as a popular and trusted name in the QSR segment. The company is now preparing for expansion into Maharashtra and Madhya Pradesh, with plans for broader pan-India growth in the coming years.
Primex Media Services offers a wide range of public relations and strategic communication services, including media management, corporate communication, crisis communication and content development. With this mandate, the agency continues to strengthen its growing portfolio across the food, retail and consumer sectors.
