~ The campaign is an offbeat approach to spotlight unbelievable offers ~
National, November 27, 2023: This Black Friday, Sports Brand PUMA India brought drama to the world of sales. In a bold and playful marketing move, PUMA’s brand ambassador Virat Kohli created a social media stir with his cheeky post sporting a black eye, leaving viewers wondering what’s the tea?
In a series of entertaining social media posts, Virat Kohli and the iconic PUMA Cat engaged in a playful clash, each claiming to be the true star of the Black Friday sale by bagging the best deals. The friendly feud escalated into a comic scuffle, resulting in Virat sporting a black eye as a badge of honor.
The playful image of the black-eyed ambassador has gone viral, turning an unexpected mishap into the central theme of the sports brand’s Black Friday campaign this year. The digital film featuring Virat and the PUMA cat is the extended version of the brand’s Black Friday film launched a year ago with influencers seen vandalizing a fictitious store.
While the banter between Virat and the PUMA Cat continues, PUMA is focused on what truly matters – the Black Friday deals for its range of world class product offering. From trendy sneakers, athleisure and performance wear, PUMA is offering unbelievable offers that have consumers and fitness enthusiasts queuing up at its flagship stores and native digital platforms PUMA.com and PUMA shopping app.
The Black Friday sale has emerged as a significant event on the Indian shopping calendar as it marks the beginning of the winter festive season. As a brand, PUMA is constantly looking for opportunities to deeply engage with consumers and create quirky experiences and one-of-a-kind campaigns such as these for them.