Gurugram 9th June, : AdGlobal360 (AGL), India’s leading MarTech company and a member of Hakuhodo International, has been appointed as the integrated digital media partner for Radico Khaitan, one of India’s leading IMFL companies and home to iconic brands including Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka, and 8PM Whisky.
Under this mandate, AGL will lead digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions across Radico Khaitan’s portfolio of brands, with the objective of deepening digital brand presence and driving meaningful consumer engagement at scale.
The partnership brings together Radico Khaitan’s strong portfolio of consumer brands and AGL’s integrated capabilities across media, creator ecosystems, data intelligence, and digital solutions. Backed by Hakuhodo’s Sei-Katsu-Sha philosophy, the collaboration aims to create meaningful and culturally relevant digital experiences for consumers across touchpoints.
Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said, “At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale.”
Speaking on the win, Rakesh Yadav, CEO, AdGlobal360, said, “Radico Khaitan has built some of India’s most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence and consumer engagement. This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture.”
The partnership reflects a shared focus on building brand presence that remains culturally relevant, visible and discoverable as consumer attention increasingly shifts across search, social and AI-driven digital experiences.
About Radico Khaitan Limited
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.
The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Rampur 1943 Virasat Indian Single Malt, Sangam World Malt Whisky, Kohinoor Reserve Indian Dark Rum, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Morpheus Rare Luxury Whisky, Morpheus Blue Brandy, The Spirit of Kashmyr, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.
Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 321 million litres and operates 44 bottling units (5 owned, 39 contract and royalty bottling units). It is also one of the largest exporters of alcoholic beverages from India, with brands available in over 100 countries.
About AdGlobal360
AdGlobal360, established in 2009 in Gurugram, provides cutting-edge technology-enabled marketing and digital transformation solutions, partnering with brands to grow their businesses. Integrating its creative solutions with a foundation of technology, including artificial intelligence and machine learning, the agency has been seamlessly driving digital transformations for its client partners. Headquartered in Gurugram, AdGlobal360 presently has 8 branches across the globe with a diverse strength of 1100+ professionals. AGL joined the Hakuhodo International family in 2020.
For more information, visit: www.adglobal360.com
