Sale days are not in short supply during these times. For major e-commerce brands like Flipkart and Amazon, it seems that there is a sale every week. Sales are a way for e-commerce sites to boost traffic to their websites and exponentially increase sales. The latest sale to be announced has been amazon with their Small Business Day sales. Amazon announced that the company will organize its sale from midnight on December 12, 2020, until 11:59 pm on the same day. The specially designed online event will offer customers the opportunity to seek out and purchase unique and hard-to-find products from women entrepreneurs, start-ups, artisans and weavers, and local shops which will be instrumental in supporting small businesses sustain their business growth.
On Small Business Day, products across different categories including work from home essentials, safety and hygiene supplies, wall decorations and hangings, eco-friendly products like vegan leather accessories, kitchenware, sports essentials, Christmas special products will also be available on the marketplace, among many other products From robotic vacuum cleaners to handwoven garments the amazon Small Business Day sale promises something for everyone. To encourage customers to shop more and support small businesses amazon is offering 10% cashback on digital payments. There is also an additional 10% cashback for ICICI credit and debit cardholders.
Amazon Business customers can get business customers only cashback of ten percent and additional savings on GST input tax credit, bulk discounts, and business exclusive deals for a wide variety of products including printers, laptops, printers, appliances, other supplies, and more.
Amazon Business customers will also have access to four specially designed thematic stores for year-end Corporate Gifting, Safety and Hygiene essentials, ‘Work from Home’ supplies, and ‘Back to Work’ checklist for hassle-free product discovery and buying experience.
Manish Tiwary, VP Amazon for India said that the year has been full of unprecedented challenges for businesses across India, and especially small businesses. He also stated that they are committed to supporting our sellers to continue the momentum built up over the past months through various sale events. This is the third year now that Small Business Day has been helpful for Indian SMBs for driving growth. On Small Business Day that was held on 27th of June, 2020, close to 45,000 sellers received an order and over 2,600 sellers saw their highest sales ever during the event