Reckitt introduces ‘The Birds and the Bees’ program


The World leader in consumer healthcare, Reckitt, launched The Birds and Bees Talk program (TBBT) in Nagaland for children between the age of 10 and 19 on Tuesday. Mr. Ravi, Director of External Affairs and Partnerships, South Asia, Reckitt and Mr. Shanavas C(IAS), Principal Director, School Education Department, Government of Nagaland signed the Memorandum of Understanding.

The Birds and Bees Talk program is a comprehensive life skill, growing up education curriculum to make children informed and enhance them with critical information that empowers them to grow into responsible and healthy adults.

Launched with the support of the state governments of Manipur, Sikkim and Arunachal Pradesh last year, the TBBT program already has a two-level interactive curriculum that covers growing up and life skills to enhance the basic principles of consent, protection, inclusion, awareness and equity. The comprehensive approach of the program focuses on celebrating special days and major health days across the states leveraging on its rich art, culture and music ensuring that knowledge is unlimited till the control of physical classes ends.

This year, the program focuses on deepening the impact in Nagaland by equipping many young people with a curriculum that will aid them to make informed choices and grow into healthy adults. It will be implemented and executed across Nagaland in private and government schools to secure maximum reach and beneficiaries.

Similar to other states, the program is launched by PLAN India across six North-East states of the country. Under this curriculum, teachers from the enrolled schools will be equipped and appointed with full program essentials including teaching methods and lessons. The program design consists of 27-hour lessons allowing the schools to teach in a flexible format, spread over the year. The program will aid children in improving key skills like critical thinking and informed decision-making.

The curriculum is divided in fourteen major themes available in 2 levels: ages 10 to 14 and 15 to 19. The program is launching its digital ecosystem to make sure that the ongoing pandemic does not interrupt learning and development. The digital ecosystem of the program includes an e-learning platform to convey sessions to students across the states, with a recognition and rewards program linked to bring up schools, teachers and students to strongly engage with the content.

The e-learning platform is supported by an AI-enabled chatbot and a podcast channel, along with a website that gives a complete outline of the program.

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