In honor of the LGBTQ+ community and Pride Month this June, sportswear brand Reebok has proudly announced their “All Types of Love” collection and “Proud Notes” campaign, featuring activists and influencers in the LGTBQ+ community who are battling for equality consistently.
The global campaign gives a stage for authentic, passionate individuals to share their unique stories and journeys as they are celebrated through “Proud Notes” written by loved ones.
The ‘Proud Notes’ campaign is promoted as a love letter to the loved ones in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance and appreciation.
The campaign highlights the stories of five people lighting the way for others struggling and coming forward in the LGTBQ+ community. In this film, Twiggy, Dylan, Nali, Wazina, and June, share intimate letters of support addressed to them from loved ones.
Each individual in the film is styled in the “All Types of Love” collection, which offers a spectrum of colourways for everyone, as folks choose to express their support and Pride in different ways.
Through the ‘All Types of Love’ collection, the brand encourages self-expression through a wide range of footwear, apparel, and accessories. The collection is reflected across footwear icons including Classic Leather, Club C 85, Zig Kinetica, Forever Floatride Energy, and Instapump Fury, the “All Types of Love” collection enables wearers to showcase their style of Pride whichever way they see fit.
Commenting on the campaign, Matt Blonder, VP, Marketing and Digital Brand Commerce at Reebok said, “With a lifelong mission of transforming the lives of others through fitness and wellness, we pride ourselves on celebrating and promoting the figures of this generation who are making the world a more inclusive and welcoming place. Inclusivity is at the core of Reebok’s ethos, and we are so proud to shine a light on individuals who are continuing to push boundaries with bold creativity, fearless passion, and unique perspectives.”
The ‘All Types of Love’ collection was released on 8 June. The products will be available at selected Reebok stores, shop4reebok and Myntra.