National, August 2nd, 2021 – Reebok India, introduces the next generation of its retro-future Zig franchise led by the Zig Kinetica II. The silhouette is built around a distinct zigzag-shaped, energy-return sole, fuses innovative sport tech with sleek style to create a highly functional shoe that seamlessly transitions from gym to street.
Introduced in spring of 2020, Reebok’s Zig franchise ushered in a new era of the brand’s historic ZigTech performance technology that pushed the boundaries of innovation, style and function upon its release in 2010.
Fast forward to today – Zig Kinetica II features:
• Responsive Cushioning: A Floatride Fuel Midsole and a Floatride Energy drop-in the forefoot combines to create enhanced cushioning and a responsive ride.
• Propulsive Outsole: An innovative Zig Energy Bands outsole stretches and snaps back to help return energy with each step.
• A Wave of Energy: Zig Energy Shell surrounds the foam midsole to channel and return the kinetic energy of your stride.
The Zig range, with innovative design, has a wide offering with something for everyone. It provides an energized cushioning for all day comfort and looks super stylish. Along with the Zig Kinetica II (INR 9999), Reebok is also launching the Zig Dynamica (INR 7599), Zig Knit (INR 8999), and ZTaur Run (INR 4999) which will come in a wide variety of colours.
Thrilled about being part of Reebok’s latest launch, Katrina Kaif, Brand Ambassador, Reebok India, said, “I’m extremely happy to be part of yet another campaign for Reebok’s flagship product – The Zig Kinetica II. The new Zig comes in exciting new colorways that can amplify any look. The zig-zag technology coupled with the quirky aesthetics of the shoe resonates with my style and has become one of my go-to sneakers.”
The Zig range is available in men, women and unisex sizing starting from INR 4,999/- at Reebok stores and online on shop4reebok.com. Other fashion retailers such as Amazon, Flipkart, Ajio and Tatacliq will also see a wide range of the new colorways.